In a sentence, Bookworms is a story telling program that aims to promote reading and to make it a fun, interesting, and exciting experience for the little ones; in the hopes of creating avid readers in the years to come. It was founded by Mama Bookworm, Ms. Eman AlGhawas, on the 5th of January, 2010.
Fast forward a year later and Bookworms has many different programs that cater for different age groups in both Arabic and English. It also has many packages including: Party with Bookworms, Hangout with Bookworms, Bookworms, Family, and Friends, and Bookworms Goes to School. It has participated in many events and continues to do so.
Bookworms also aims to spread the love of reading across the country, and eventually the Gulf and the Entire Middle East.
Based on the concept of spreading reading across the country, Bookworms is provided in various locations, the most prominent of which is Virgin Megastore.